What-if analysis tests the direct effects of adopting a business strategy.

On this page, enter details of the business.

Any of the values can be altered to see differing impacts.

What-if analysis can be made by either:

• evaluating the direct effect on any variable of the business strategy, or
• evaluating the price-volume trade-off in a marketing scenario.

Some examples of assessing the financial effect of a changing a value are:

• better cost control – maintaining sales volume while cutting fixed costs
• efficient procurement – lowering variable costs.

Based on the chosen business scenario or strategy, enter target figures into the appropriate fields.

At any stage, click the ‘Start new’ button to return the opening page with all values reset to zero.

Clicking ‘Your actuals’ button in either of the what-if or goal-seek pages will take you to the start up page with the actual results.

Click on the ‘Calc results’ button to see a comparison of the projected financial performance against the current position.