Marketing and sales is the front end of the business where the client interface begins. 

It is sometimes the most difficult part of business because every client is different, and as such there is no exact prescription or rule about how to effectively reach them and how to effectively sell to them.

There are, however, guidelines and ideas about what you can do to make your marketing and sales efforts more successful and deliver the returns you need.   

In this section, you will learn about:

Marketing
Core elements of a marketing plan including market segment, differential advantage and positioning strategies

E-marketing and social media
A growing trend and one that can be very cost effective

Building an effective website
An important tool for any business today

Advertising
Rules and information about the Trade Practices Act

And how to sell better through:

Solution selling
Solving a problem for your client

The sales cycle
When and how often the customer buys

Closing the deal
Ensuring you win the business