Marketing and sales is the front end of your business where you begin interacting with the market and with your customers.

It can sometimes be a difficult aspect of running a business because every customer is different and there is no exact rule about how to effectively reach them and sell to them. There are, however, guidelines and ideas about what you can do to make your marketing and sales successful and deliver the returns you need. 

In this section, you will learn about:

Marketing
Core elements of a marketing plan including market segment, differential advantage and positioning strategies

E-marketing and social media
A growing trend and one that can be very cost effective

Building an effective website
An important tool for any business today

Advertising
Rules and information about the Competition and Consumer Act 2010 

And how to sell better through:

Solution selling
Solving a problem for your client

The sales cycle
When and how often the customer buys

Closing the deal
Ensuring you win the business

For a more detailed analysis of marketing and sales, you can visit the run module on the Small Business Tool Kit. You can learn even more by visiting the specific marketing and selling techniques modules in the Tool Kit.