Marketing is essential for better understanding your customers and telling them about your product or service so that revenue can be generated.
Marketing entails more than just communicating with your potential customers. It is about understanding them, addressing their needs and then meeting those needs with an offer. It is also about understanding what opportunities exist for your business and how these can best be captured.
A marketing plan is essential to help you drive and measure your marketing efforts.
When developing a marketing plan, three concepts are critical:
Visit the marketing module of the Small Business Tool Kit for further information, quizzes, case studies and interactive market planning tools.