E-marketing is using the internet to market your products or services. The use of it should be defined in your marketing plan, and like any other form of marketing it needs to be properly researched, planned, analysed and monitored.

E-marketing can include:

• development of your own website
• website optimisation strategies
• advertising /banner ads on other websites
• blogs, formally (ie paid for) or informally placed
• e-mail advertising
• newsletters, company updates or special alerts (sent via e-mail)
• social media.

Social media involves using social influences, social media platforms and on-line communities for marketing purposes. It has become a widely-used and cost effective way to promote a business, but results very much depend on the target audience you are trying to reach. Popular social media sites include Facebook, Twitter and LinkedIn.

Businesses should be aware of the SPAM ACT 2003 when using e-mail forms of e-marketing.

All e-marketing is also subject to the Trade Practice Act 1974 For more information, see the e-businessguide.